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How to ensure your brand’s website stands out from the crowd

by on November 28, 2016 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Retail, Retail News, Small Business, Social Media, Startups

How to ensure your brand’s website stands out from the crowd

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

Relevant Content

As the saying goes, content is king. Your website should have relevant, thorough, and well-written content that speaks to the needs of your audience in a clear, engaging way. Keep the content updated through an active blog, news releases, and other current content on your website. Pay attention to the nitty gritty, too, by ensuring that your content is free of errors in grammar, spelling, and usage.

Appealing and User-Friendly Web Design

A website should also stand out through its design, which must be appealing to visitors and user-friendly. For example, colours and fonts should be pleasant, modern, and easy on the eyes. Graphics, photographs, and other art elements should be plentiful enough yet not so plentiful that they make the site look cluttered. Although special effects like animations can be powerful, they should also blend well with the website and not be distracting. Consider ways to surprise visitors who come to your website.

Innovative web design can be excellent – as long as it still appeals to your target audience and communicates clearly. How innovative you can and should be depends on many factors including your industry and target audience. Invest in the help of professional web designers at who can help you develop a website that ticks all the boxes.


Your website should also be strong when it comes to functionality. That means it needs to be easy and intuitive to navigate. Also, think about how visitors to your website will access your online home. If they will be using mobile devices, make sure your website is conducive to trouble-free and comfortable viewing from these devices. Before launching your website, have it tested by a professional who can ensure that all functions work as intended. Also, consider using a focus group or small sampling of possible users who can provide feedback on the website’s functionality and offer suggestions for improvement.

Consistent Theme and Brand

To send a powerful message, you need to have a cohesive theme that clearly states what your brand represents. This should carry through your entire website. To send an even more powerful message and for maximum impact, your theme and brand message should carry through to all other online channels. This includes your social media such as LinkedIn and Facebook pages. Carry it even further by making your website theme and brand consistent through all print materials, such as advertisements and newsletters.

Freshening Up

Keep your website updated and freshened up at all times. A website might look excellent today, but it can quickly become stale if it’s not properly and frequently maintained. There’s no hard and fast rule in terms of how often you should update your website’s content and design. That depends on your industry, audience, and other variables.

As you can see, ensuring that your website stands out is no small task and is not to be taken lightly. If you really want to ensure your website stands out, consider getting the help of a professional design company that is adept at creating powerful websites and knows how to draw readers in and communicate relevant messages.

The number of websites currently online is growing by the day, yet yours can stand out from the sea of online destinations when you think strategically and consult the pros.



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