Get in Touch

How to use free mugs to attract clients at your next trade show

by on March 20, 2019 in Events & Awards, Lead story, News you can use, Nuggets

How to use free mugs to attract clients at your next trade show

Mugs are an old trick that still work because it’s a great trick.

The use of promotional items when dealing with clients in direct contact is important because it works in more than one way to favour your marketing interests.

You get to give a great first impression and second, you leave behind a mark that ensures they don’t forget your brand easily. There are several ways that you can use promotional mugs and printed mugs to make a great first impression.

Choose a mug that looks great

People sometimes tend to forget that the first look is what either piques your interest or makes you want to move on. There are many ways that you can make people run away from your booth. Topping the list is a boring presentation.

You can use mugs to cheer things up and get people drawn to you so that you can engage them and sell your products or services to them.

Look for a unique design

If your trade show set up is not inviting at first glance, you may lose your customers to your competition. Choosing a great looking mug for your brand by looking for a catchy design with a unique and unforgettable look to it will definitely add to the allure.

You need to make your customer feel like you are adding a lot of value to them by giving them this really cool mug. This is how you will draw them in and be easier to trust.

This is a great way to ensure that they like what they are seeing, want to be associated with it and want to keep it just because it looks great. The double benefit is that you were able to draw more customers to you and now their favourite mug has your logo reminding them you exist.

Get your customer to trust what you are selling

The buyer will subconsciously think that if this cool mug is free how amazing would their services be if they have such good taste.

The psychological vanity gets the better of us all and we begin to feel the need to be associated with things we think are cool, important and valuable.

Your brands personal image can either make people attracted to you or uncomfortable to be associated with you. A mug that is well thought out will give your customer the impression that you have thought out your business just as thoroughly.

This is a subtle way that you can get your customers to believe that you are able to deliver on what you are promising.

This is one simple way that you can take advantage of mugs to make your overall marketing campaign more memorable.

This is definitely not the only way to be remembered, there are several ways that you can take advantage of promotional items to make sure your current and potential clients take your brand with them into their day to day lives.

You can find options for a lot of unique mugs on



Print article