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What does working in marketing in 2019 look like?

by on April 19, 2019 in Latest News, Lead Article, News you can use, Nuggets

What does working in marketing in 2019 look like?

While some industries constantly throw out old methods to be replaced with the new, marketing is one of those industries that blends both old and contemporary methods together.

Nowadays, marketing is learning to embrace the progress technology has made in terms of how information is published while holding on to some of the older, more traditional methods that still work to this day.

However, in recent years, there have been some very exciting developments in the world of marketing which have seen some of its methods turn almost space-age.

Freelance opportunities

The Gig Economy has seen growth like never before, and increasingly, millennials are going freelance to pay their bills and learn their craft.

However, if you are going to stand on your own two feet when it comes to income, it’s wise to make sure you’re insured – after all, we are all human, and we are all capable of making mistakes with clients and projects. Getting your insurance ready for self-employment is just as important as getting your timesheet and invoices prepared before your first client.

An insurance provider that’s experienced with self-employed clients, such as Hiscox, will help you find a policy that’s cohesive with your industry.

Immersive technology

It’s been found time and time again that people have a much higher emotional engagement with immersive technology, such as VR and 3D video.

However, its uses aren’t necessarily about getting products off shelves immediately. It’s said that this is to create a customer fan base and create an emotional link with a company – so it’s more about the long game.

Artificial intelligence

When it comes to discovering how customers are responding to your blog posts or understanding the reach of your social media posts, most of this is now done using AI.

While there’s no real substitute for the human brain, AI will be doing a lot of marketing research admin and research. In terms of the customer service aspect of marketing, it’s said that a quarter of all customer service websites will be using chatbots by 2020.

Prioritising video content

Even if you haven’t been trained as a video producer, it’s a good idea to remember that agencies and brands will be looking for video snippets for their social media and website. If you are operating their social media platforms, it’s a good idea to put a call to action and encourage their followers to ‘Like’ and subscribe.

Streamlined social media

As soon as brands and people started gaining notoriety as a result of platforms such as YouTube, Twitter and Instagram, marketers insisted that every company should be on every social media platform.

While this sometimes resulted in success, it also created plenty of lacklustre profiles that were rarely interacted with. Here are a few ways to avoid this:

  • Use Facebook for content sharing and as a way for people to come across business hours.

  • Use only high-quality content sharing on Twitter.

  • Only use Instagram if your brand has a young audience and if you are capable of producing high-quality images.

While some aspects of marketing have become a lot more streamlined with a focus on condensed, high-quality content, that doesn’t mean there’s no room for experimentation. New technologies and immersive experiences are being used to cultivate a following, rather than an immediate hard sell.

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