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Vinyl sticker vs Paper Sticker – What makes one better than the other?

by on June 15, 2021 in Uncategorized

Have you heard about the marketing power of stickers and would like to try them? Amazing! 

If you are new to the sticker universe, the wide choice of materials can be a little confusing. We are here to help you navigate the range of material offered to make sure you find your perfect stickers. 

In this article, we will focus on the most fundamental choice to make when choosing your sticker: paper or vinyl. This decision will influence how much use you can get out of your sticker.


Paper stickers are, as the name suggests, made from paper. While this makes them easy to recycle, it also means that they are less resistant to water and chemicals. We recommend using paper stickers for short-term indoor uses. 

Vinyl stickers, on the other hand, are made from plastic. This makes them very durable. They resist water, scratches, sunlight and chemicals which makes them ideal for outdoor uses, where they can last up to three years. 


Vinyl stickers are usually slightly more expensive than plain paper stickers. Therefore, the variety on offer tends to be broader. Whereas paper stickers mostly come in solid colours, vinyl material can be used to create great effects. 

Below, you can see an amazing example of a holographic sticker. These are printed directly onto the effect material which allows you to control the rainbow effect. 

Match Your Products 

Through the choice between paper and vinyl, you can match the rest of your product range. 

Is your brand sustainable and vegan? Then a biodegradable paper sticker is ideal for your packaging. Do you sell luxury candles? Choose a transparent sticker to have the colour of your wax shine through. This also creates a great effect once lighted. 


If you are still unsure, which sticker would be best for you, we have collected some of the most common applications for you. 

Food packaging labelling 

Especially if you opted for biodegradable materials, an eco-friendly sticker will be ideal for you. Some sticker printers offer these in white as well as clear. We absolutely love this clear eco-friendly sticker in the below picture. 

Logo stickers to hand out 

Since you are giving your stickers away, a vinyl sticker covers all areas your customers could use your stickers in. This way, your branding will last no matter if applied to a laptop or a bike frame. 

Cosmetic packaging 

A holographic or glitter sticker can highlight the premium status of your product and make it really stand out from its competitors. 

And that’s it. We hope these tips helped you decide which material fits your stickering needs the best. If you are already using stickers or have any questions at all, please feel free to leave us a comment, we’d love to hear from you. 

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