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Shaken & Stirred - Influential Brand Profiling and Positioning

How to Make Our Social Media Content Eye-Catching

Content creation is the fastest growing means of earning a living in our generation today. Social media as proven effective as a good marketing platform. Anyone with a large following can advertise a product to their consumers at affordable rates.

However, there is a catch. Most social media consumers are millennials who generally seek entertainment. As such, it takes strategy and intentionality to create content that would immediately catch the attention of social media users. If you are looking to gain more attention to your content and make more money while at it then this read is for you.

We shall discuss various tips on how to make your social media content eye-catching, including the use of an online background remover, in this article.

1. What’s Your Strategy

Keeping in mind that your account could potentially attract a million of users, it is crucial to have a prior plan in mind on the kind of brand you want to put out. This will mean being creative on your bio and scheduling your posts in order to stay consistent and relevant.

If say, you are running a business, it is crucial to include your hyperlink and crucial information like your location. Include them in every picture you post to make to make it easy for your followers to repost accurate information about their positive experiences with you on their pages.

You could also include a call-to-action on every post.

2. Go for Quality Over Quantity

The saying “less is more” applies to social media content as well. In order to make your posts look more professional and well-thought out, it is advisable to post less often but with high quality content. This will make your followers look forward to every post and also give you enough time to create captivating and quality content.

You can ensure your content is better quality by using online tools like an online background remover to make your pictures look more polished.

3. Get Acquainted with the Relevant Tools

You want to use the right editing tools if you want your image to get more interactions on social media. In order to create an eye-catching customized image or video for your page, it would help if you added some frame or template shapes with additional text to make the content attractive. This not only enhances the visual appeal but also provides a structured and engaging format for your content. For videos, adding dynamic elements such as music can further elevate the overall appeal, capturing the audience’s attention and making your content more memorable and shareable.

If you are using other images aside from those of your photography, it is vital that you source them from copyright-free sites and libraries. Plagiarized content is not good for business.

Some of the best tools to use include:

Canva

PicMonkey

BeFunky

Adobe Photoshop

VEED’s background remover

4. Get Permission

If, however you need to share unoriginal content in your account, it is important to ask for permission. Respecting the rights and copyrights of other users’ images is important because violating copyrights is against the law.

In order to avoid getting into legal trouble, it is advisable to use a watermark or digital signatures on other people’s images. This will help you avoid any potential penalties.

5. Use Hashtags

Hashtags are a very powerful tool on social media. They can help you categorize your content, make it discoverable, and also help you connect with other users who might be interested in what you do.

When using hashtags, it is important to use them sparingly and strategically. This means using them only when they are relevant and not to overcrowd your caption.

6. Use Engaging Captions

Your caption is as important as the image you post. This is because it is what will drive users to either engage with your content or scroll past it.

Your caption should be interesting, creative, and should also include relevant keywords and hashtags. You could also ask questions or start a conversation in your caption to get users to interact with your content.

7. Use Emotions

Humans are emotional creatures and as such, we are more likely to engage with content that appeals to our emotions. This means that you should use images and captions that would trigger an emotional response in your followers.

Some of the emotions you could target include happiness, sadness, anger, love, and fear. However, you should be careful not to overdo it as this could turn your followers away.

8. Be Timely

Another way to make your content more eye-catching is by being timely. This means creating content that is relevant to current events and trends.

This will make your content more relatable and also help you stay relevant. You could also use seasonal content to make your posts more eye-catching.

6. Recommended Design Rules

There are a variety of design concepts that you could apply to make your images pop. These rules can be summarized into colour and balance.

As part of your branding strategy, you can choose some particularly warm colours for your page to elicit a desired feeling. There are colours that bring out calmness and invitation. Other colours can energize the consumer and leave them cheerful. The goal is to create a colour that naturally brings out your personality.

Different factors can be applied to create a balancing effect on an image. Objects, plain spaces, unique textures and good lighting can be combined to create the right balance for your image. We encourage you to be creative in this area if you want an image that is naturally intriguing to view.

If you prefer to use other people’s images, it is important to give credit where it is due. This means adding their watermark or including their name in the caption.

10. Take Advantage of Tagging

Tagging is a great way to get more eyes on your content. When you tag other users in your posts, you are essentially asking them to share your content with their followers.

This is a great way to get more exposure and also to connect with other users who might be interested in what you do.

When tagging other users, it is important to tag only those who are relevant to your content. This means avoiding spamming other users with irrelevant tags.

11. Use Relevant Keywords

If you want your content to be discoverable, it is important to use relevant keywords in your caption and tags. This will help users who are searching for content like yours to find your account easily.

When using keywords, it is important to use them sparingly and strategically. This means using them only when they are relevant and not to overcrowd your caption.

To find keywords relevant to your niche, you can use keyword research tools like Ahrefs, KWFinder, or find a tool that suits you better.

To Conclude

The power of eye-captivating posts cannot be overstated. Every day we scroll over a thousand pictures without paying much attention to them. It only takes uniqueness for an image to stand out to a social media user. If you are selling a product, or service or generally building a personal brand, put out content that will receive your desired reaction.

Social media is a powerful tool that should not be taken for granted. With the right strategy and tools, you can use social media to your advantage and make a lot of money while at it.