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How to Build an Effective SEO Strategy to Cover Multiple International Markets

As a marketing manager responsible for multiple international markets, prioritising SEO goals can be a daunting task. With multiple languages, cultures, and search engines to consider, it can be challenging to determine where to focus your efforts. However, with the right approach, you can develop an effective global SEO strategy that drives traffic and revenue across all your international markets.

In this article, we’ll provide you with some tips that will help you prioritise your SEO goals across multiple international markets.

  • Conduct Keyword Research

Keyword research is the foundation of any comprehensive SEO strategy. The first step is to identify the keywords and phrases that your target audience is using to search for products or services like yours. By conducting thorough keyword research for each market you’re targeting, you’ll begin to understand what search terms are most important in each market.

There are a variety of marketing tools you can use to conduct keyword research, such as Google Keyword Planner, SEMrush, and Ahrefs. These tools will help you identify the most popular search terms and determine which keywords are worth targeting. Once you have a list of keywords for each market, you can prioritise them based on search volume, competition, and buyer intent.

  • Evaluate Local Competition

Understanding your local competition is critical when you’re developing an effective SEO strategy. By analysing the strategies of your competitors in each local market, you can identify what tactics are working well and what you need to do to stand out.

Start by identifying the top competitors in each market. Look at their websites, content, and social media profiles to understand their approach to SEO. Analyse their backlink profile, content strategy, and on-page optimisation efforts. 

  • Prioritise High-Value Markets

Not all international markets are created equal, and some may offer more potential for revenue growth than others. Prioritising markets with high search volumes, low competition, and strong buyer intent is critical to developing an effective SEO strategy.

Consider factors such as population size, per capita income, and market trends to help determine which markets are most valuable to your business. By focusing your efforts on the high-value markets first, you can drive traffic and revenue growth in the most important areas.

  • Localise Your Content

To succeed in international markets, you need to create content that resonates with your target audience. This means localising your content to fit the language, culture, and preferences of each market. Our recent piece on how to create an effect content marketing strategy can help provide you with further tips in this area. 

Start by translating your content into the local language. This is critical to ensuring that your content is accessible to your target audience. However, simply translating your content will not be enough – especially not if you just use google translate! You also need to adapt your content to the local culture. This may include using idioms, customs, and cultural references that are familiar to your target audience. We recommend hiring a native speaker to help produce this rich content. The Azerbaijani version of the Ibra Media homepage is a great example

  • Optimise for Local Search Engines

Google may dominate search in many countries, but it’s not the only search engine out there. In some countries, local search engines like Baidu in China or Yandex in Russia may be more popular. Optimising your website and content for the local search engines in each market is critical to improving your visibility and reach.

Start by researching the most popular search engines in each market. Then, optimise your website and content to meet the specific requirements of each search engine. This may include using different meta tags, formatting your content differently, and targeting different keywords.

  • Monitor Your Progress

Finally, it’s essential to monitor your progress and adjust your SEO strategy as needed. Use tools like Google Analytics or SEMrush to track your rankings, traffic, and conversion rates in each market. This will help you identify areas where you’re succeeding and where you need to improve.

Prioritising SEO goals across multiple international markets can be a complex task, but with the right approach, you can develop a strategy that drives traffic and revenue across all your markets. By conducting thorough keyword research, evaluating local competition, prioritising high-value markets, localising your content, optimising for local search engines, and monitoring your progress, you can develop an effective SEO strategy that delivers results.

At POLARIS, SEO agency in London, we can help you generate sales and leads for your business across worldwide markets via adept international SEO strategies. Leveraging our proficient team of local market linguists, native SEO managers, and dedicated country account managers, we propel traffic and sales through targeted international SEO initiatives for our valued clients.

We assist in tailoring your website for native customers’ seamless engagement by aligning with their natural language and online habits. Our global network of country managers and native SEO experts create personalised SEO strategies, providing a unique multi-market agency experience akin to collaborating with local agencies in each country.

If you would like to find out more about our professional SEO services in London, please get in touch to speak with one of our experts about your project today. Send us an email at

SEO Marketing Consultant & Trainer in London | Amo Sokhi