Shaken & Stirred - Influential Brand Profiling and Positioning

Caburys Gorilla Advert

We delve into the remarkable journey of the Gorilla advertisement and its profound impact on both the advertising industry and popular culture. Our in-depth analysis will showcase the unique elements that contributed to its success, solidifying its place in the annals of iconic advertising campaigns.


The Gorilla advertisement, a creation of Cadbury, stands as a testament to the power of creative marketing and its ability to resonate with a global audience. This groundbreaking campaign, which aired in 2007, marked a significant turning point for Cadbury and set new standards for the advertising industry.

The Genesis of the Gorilla

A Bold Departure

The Cadbury Gorilla ad represented a daring departure from conventional advertising. Instead of focusing solely on the product, Cadbury opted for a unique and memorable approach. The campaign introduced a playful and unexpected element by featuring a person dressed in a gorilla suit playing the drums to the rhythm of Phil Collins’ “In the Air Tonight.”

Emotional Connection

One of the key reasons for the Gorilla advertisement’s success was its ability to establish an emotional connection with viewers. The unconventional choice of a gorilla playing the drums resonated with the audience, eliciting a wide range of emotions, from amusement to nostalgia.

The Impact on Cadbury’s Brand

Increased Brand Visibility

The Gorilla ad catapulted Cadbury into the global spotlight. The commercial quickly went viral, garnering millions of views on platforms like YouTube. This surge in online engagement translated into increased brand visibility and recognition.

Boost in Sales

Cadbury’s sales experienced a significant boost following the Gorilla ad campaign. The emotional resonance and buzz surrounding the advertisement led to increased consumer interest and, subsequently, higher sales figures.

Cultural Influence

Iconic Status

The Cadbury Gorilla advertisement has achieved iconic status in popular culture. It has been referenced in various forms of media, including movies, television shows, and even parodies. This enduring cultural impact has solidified the advertisement’s place in history.

Memorable Catchphrase

The campaign’s catchphrase, “A Glass and a Half Full Productions,” became synonymous with Cadbury and is still associated with the brand today. This catchphrase reinforced Cadbury’s commitment to delivering joy and indulgence to its consumers.

The Cadbury Gorilla advertisement remains an exemplar of creative marketing that continues to inspire advertisers and captivate audiences worldwide. Its innovative approach, emotional resonance, and enduring cultural influence have secured its place as one of the most iconic and unforgettable advertising campaigns of all time.

By understanding the unique elements that contributed to the success of the Cadbury Gorilla advertisement, businesses can draw inspiration for their own marketing endeavors, aiming to create campaigns that leave a lasting impact on their target audience.