In the world of TV commercials, not every actor makes you do a double-take — but the guy in the latest Bravecto ad? He absolutely does. If you’ve seen the spot, you probably found yourself asking, “Who is that overly enthusiastic presenter with the growing mustache?” And more importantly, “Why does he look so familiar?” Let’s settle the curiosity: the man behind the Bravecto commercial is none other than John Michael Higgins, a veteran comedic actor whose face (and wit) you’ve definitely seen before.
Bravecto’s Comedic Approach to Pet Care Advertising
Before we dive into Higgins’ resume, let’s talk about the commercial itself. In the ad, a charmingly old-school TV host enthusiastically announces a showdown between two flea and tick chewables. One is Bravecto — the other, a competitor. But instead of dragging us through weeks of real-time results, the commercial jumps into a clever time-lapse montage, marked by the host growing increasingly bushy mustaches with every passing frame. The verdict? Bravecto lasts 12 weeks, outlasting its rival, which taps out at five.
It’s smart, fast, and surprisingly funny — not words typically used to describe ads about parasite prevention. But that’s exactly what makes this campaign stand out.
So, Who Is the Guy in the Bravecto Commercial?
The face behind the mustache is John Michael Higgins, a comedic powerhouse with an impressive history in film and television. You may know him best as the snarky a cappella commentator in the Pitch Perfect franchise, or as Wayne Jarvis, the humorless attorney in Arrested Development. Higgins has a knack for playing characters who are both serious and absurd — and that’s exactly the kind of energy he brings to the Bravecto spot.
His delivery in the commercial is so exaggerated and committed, it borders on parody — and that’s entirely the point. It’s comedy done with a wink, but never out of character.
The “Best in Show” Easter Egg You Might Have Missed
There’s an even deeper layer to Higgins’ appearance in this ad, especially for fans of cult comedies. One of his most beloved roles was in Christopher Guest’s 2000 mockumentary “Best in Show”, where he played one half of a flamboyant couple competing in a national dog show.
If the phrase “best in show” sounds familiar while watching the Bravecto ad — it should. It’s used intentionally, a not-so-subtle nod to the film. The Bravecto character might be more polished and infomercial-ready than his eccentric “Best in Show” persona, but the DNA of that performance is still there.
It’s the kind of meta-joke that rewards viewers who’ve followed Higgins’ career and adds a layer of cleverness to what could have been a very standard pet product commercial.
Why John Michael Higgins Was the Perfect Pick
Casting Higgins wasn’t just a nostalgic choice — it was a strategic one. He’s got the comic timing, the familiar face, and the range to pull off a deadpan parody of a science-based product comparison without losing the trust of the viewer.
In a world where most pharmaceutical or pet care ads are either overly clinical or syrupy sweet, Bravecto took a risk by leaning into quirky, confident humor. And it worked. Higgins makes you laugh, listen, and most importantly, remember the product — all in under 30 seconds.
A Bit More About Bravecto
For those not deep in the world of flea and tick meds, Bravecto is a chewable treatment designed to protect dogs for up to 12 weeks with a single dose. That’s more than double what many competitors offer. It’s available through vet prescription and has been marketed heavily for its long-lasting effects and convenience.
The campaign’s clever hook — “Bravo, Bravecto!” — plays well with both the product’s promise and Higgins’ spirited performance.
Final Thoughts: A Commercial That Earns a Standing Ovation
So the next time the Bravecto commercial pops up during your favorite show and you find yourself chuckling at the mustachioed host’s over-the-top delivery, remember: that’s John Michael Higgins, a comedy veteran who knows exactly how to make you care about a dog chew.
Even if you don’t have a dog, chances are you’ll remember his face — and maybe even that Bravecto lasts 12 weeks. And really, that’s what great advertising is all about.
Related Topics:
- Bravecto chew reviews
- Best flea and tick medication for dogs
- Comedic actors in commercials
- John Michael Higgins filmography
- Best in Show cast today