Get in Touch

“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

by on August 23, 2016 in Lead Article, Lead story, News you can use

“We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone” / MCSA – Neo Engage

The best of the fresh marketing news..

MCSA, specialists in IT maintenance, business-critical managed services and datacentre transition & refresh projects, has selected Neo Engage, a brand of Neo PR Limited to manage its social media campaign.

To ensure successful delivery of this social-only campaign, Neo Engage will create a variety of engaging thought leadership led content for MCSA’s social media channels and website, with the aim of promoting its services.

The MCSA Group specialises in hardware maintenance, business-critical managed services and datacentre transition & refresh projects. It has a network of strategically located offices with dedicated engineering teams and a professional service department, supporting the entire UK mainland on a 24/7/365 basis.

Lauren Hill, Marketing Executive, MCSA @MCSA_IT comments, “We wanted to liven up our social media channels and promote our expert services with a fresh and exciting tone. The social media campaign will give us the opportunity to engage with our audience and prospects across different channels and we are already seeing a very positive impact from the first month of the campaign.”

Ashley Carr, Managing Director, Neo Engage adds, “Social-only campaigns are an exciting prospect for Neo Engage as there is so much opportunity for businesses through the use of these channels. Limited time and a very fast changing social scene means it can often be difficult for our clients to allocate sufficient resource to these channels and feel they can get better, more targeted coverage, by using agencies that are in it all the time .”

He continues, “We have already seen some great results with MCSA in the first month, with impressions on Twitter more than doubling over one month. It is really important for businesses to believe in the power of social media and understand that 140 characters really can make a difference.”

According to recent statistics, 54% of B2B marketers are generating leads from social media and MCSA, having already seen the benefit, has extended the initial campaign with Neo Engage for a further three months to help it do just that; engage customers and create new leads.

Lauren Hill concludes, “One of the things we are keen to promote is how we are a gold partner of HPE because our companies work closely together to support mutual marketing activities across various channels. We have really recognised the importance of social media as being one of these channels, so are looking forward to working with Neo Engage to produce proactive, promotional content for our partners and services this year.”

Print article