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10 Tools Every Modern-Day Business Needs

Blurb: There are hundreds and thousands of software that help businesses to automate work and processes, but these are the best 10 of the bunch! Here is our list of some of the most powerful tools that every modern business should have to maximize its growth potential.

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Despite your business sector, you always need to take the help of technology for streamlining, organizing, scheduling and completing your task. Also, you need to ensure the complete security of your business operations while fulfilling all its needs.

Although there are hundreds and thousands of tools that help businesses to automate work and processes, many of these tools are useless and they hardly serve any greater purpose.

We compiled this list of some of the most powerful tools that every modern business should have to maximize its growth potential.

1.   Zoom (Teleconferencing)

Meetings are essential in almost any business environment and a Zoom is a go-to tool when it comes to remote meetings. You can also use its best alternative, which is “Google Meet”, but Zoom offers extended features with quality video meetings.

Hosts can schedule an unlimited number of meetings, and in the Paid version, there is no limit to the number of users who can connect to your meeting.

2.   Slack (Team Communication)

Communication is key when it comes to running a successful business. Unfortunately, many business owners use WhatsApp to communicate with their employees, which is a wrong and unprofessional approach.

A better way is to use Slack, as this tool is specially made for businesses to connect online and makes team communication easy and organized. The tool comes with a range of features, and it connects with over 2,200 apps for collaboration purposes.

2.2 SendTrumpet (Marketing Automation)

In the digital age, effective marketing is crucial for the growth and sustainability of any business. SendTrumpet emerges as an indispensable tool in the arsenal of modern businesses, primarily for its prowess in marketing automation. This digital sales room software streamlines complex marketing tasks, enabling businesses to launch campaigns that are not only broad in reach but also targeted and personalized. This level of customization improves engagement with potential and existing customers, driving conversions and enhancing brand loyalty.

Furthermore, SendTrumpet is renowned for its ability to integrate seamlessly with other business tools, providing a cohesive platform for managing all your marketing needs. Whether it’s for email marketing, social media management, or content promotion, SendTrumpet is an all-in-one solution that streamlines your marketing efforts and delivers tangible results

3.   FreshBooks (Accounting)

This online accounting tool does more than double-entry automatic checks and balances. From invoicing to tracking expenses, time, and tasks, this software is a powerful part of any professional’s toolkit for managing their business.  

However, you need to make sure you’ve picked the right solution for your business needs, so research different options. Finding high-quality small business accounting software will ensure your finances are correctly managed and give you the best shot at success. Smooth operations in this sector will also ease the pressure on you and get you going in your entrepreneurial journey!

4.   Google Drive (Cloud Storage)

Employees and executives often need to share files with multiple people in the company. Google Drive (now a part of Google Workspace) is probably one of the safest and most useful ways to store your data on free 15 GB cloud storage that you can access from anywhere at any time.

Also, other Google Workspace products such as Docs, Sheets, and Google Slides are also pretty user-friendly with excellent collaboration features.

5.   Miro (Visual Collaboration)

Miro is an excellent collaboration tool made for businesses. Creative teams can come together on Miro and brainstorm their ideas remotely on a whiteboard. Users can add text, sticky notes, images, diagrams, drawings, prototypes, spreadsheets in real-time, and work on various problems and ideas to come up with better plans.

6.   Business Password Management (Security)

Employees operate their business accounts in unsafe environments, and we never know when their weak passwords can become a threat to the business. That’s where password management software for business comes in.

Password management tools are essential to mitigate threats by saving business passwords in a fully encrypted vault with two-factor authentication enabled. Some password management tools available for businesses are Keeper Security, LastPass, 1Password, and Dashlane.

7.   WordPress (Blogging/Content Management)

WordPress is a CMS (content management system) for your website. A website acts as an identity for any modern business; hence it should be well-managed and updated on a regular basis. Thankfully, WordPress is the most user-friendly tool that offers a range of plugins to interact with your customers and users.

If you want easy management for your business website, then WordPress is a go-to option with all the features, and without any upfront costs.

8.   Buffer (Social Media Management)

A strong social media presence is important for any modern business. A buffer is a tool that allows you to schedule your social media posts for various platforms. It also helps to analyze your campaigns to help boost the performance of your social accounts. 

Buffer offers publishing, analytics, and engagement tools to grow your social media for maximum exposure to your product. It is a must-have tool if you are taking social media seriously for promoting your products or services.

9.   SEMRush (SEO/Online Marketing)

Keeping track of all your digital marketing channels and campaigns can be overwhelming. It is worse for business owners and entrepreneurs, as they barely have time outside of managing their business.

Website optimization, content marketing, SEO/SEM, competitor research, paid online advertising and social media management might sound like a lot of work for just one person, but with SEMRush, it can be a breeze!

These are necessary tasks that help you attract customers and grow your online business, so it makes sense to use a tool that can help you manage your digital marketing efforts. Also, the data you obtain can be extremely actionable and be leveraged to gain a competitive advantage.  

10.   Trello (Project Management)

One of the best project management tools right now is Trello. It is very user-friendly and visually engaging. You can create boards, lists, and cards, as well as customize your workspace and expand it with new features as your team or project grows.

You can easily organize tasks and move them along the pipeline with their drag and drop feature, plan meetings, or even the creation of a new website with your web development team!

11.  Canva (Graphic Design) 

This platform can be used by both, total beginners and complete experts in graphic design. Independent professionals and teams can design anything they want (from logos and social media graphics to presentations, flyers, business cards, and landing pages) by using Canva’s free tools.   

12.  MailChimp (Email Marketing)

It might have started as an email marketing service, but MailChimp is now an online marketing platform that enables its users to send and manage email campaigns and advertisements, and even create websites and landing pages. They also have robust analytics and data insights features.

13.  HubSpot (Customer Relationship Management)

There are many CRM tools out there, but HubSpot has remained a favorite among digital marketers everywhere. As the first true inbound marketing and sales platform, it has a track record of helping many companies attract visitors, convert leads, and close customers. 

Their platform helps facilitate content creation, social media strategy planning, post sharing, automation of workflows, lead capture and nurture, customer relationship management, pipeline mapping of sales, and website performance tracking.

14.   Zapier (Automation)

Recently valued at $5 billion, this company helps businesses automate processes on their web apps that would otherwise take too much time and money to do. You don’t have to pay a coder to connect your Facebook Lead Ads with MailChimp. With its many integrations, you can link all your web apps to allow data sharing and faster workflows.

15.  Notion (Workspace)

This tool allows the creation of workspaces, on crack. Also, it is fun and highly customizable, for teams of all sizes and industries. Freelancers can use it to organize their workflows, and big companies with distributed teams can create Team Wikis, roadmaps, to-do lists, microblogging, assign tasks, manage multiple projects and databases, etc.

What did you think of this list? Hopefully, you will use at least one of these online tools to take your business to the next level.