— Catherine Becker (@catherinebecker) May 8, 2014
Yesterday was adconnection’s third annual Innovations Challenge which saw Exterion Media walk away with the trophy. Below is a short summary of the winning presentation:–
Our core thought, Lovin’ London, came from talking to people that have been using Tinder recently. The idea is to show user generated content of Lovestruck members on LCDs, letting people know that they are signed up to Lovestruck and looking for a date in London that weekend. We knew from our research that people were paying most attention to Tinder from Sun – Wed so we recommended the campaign ran then to have the best chance of getting people to go online to find out more.
@catherinebecker amazing afternoon, tough competition and an even better evening to round it off 🙂
— George Rossides (@RossidesGeorge) May 8, 2014
We were thrilled to come away with the trophy on the night.”
— Exterion Media UK (@ExterionMediaUK) May 8, 2014