Shaken & Stirred - Influential Brand Profiling and Positioning

Exterion Media walk away with the Innovations Challenge trophy / adconnection

Yesterday was adconnection’s  third annual Innovations Challenge which saw Exterion Media walk away with the trophy. Below is a short summary of the winning presentation:

“We chose to concentrate our idea on Lovestruck, the client we have the closest relationship with, and created an innovation inspired by the changes in the dating market since the launch of Tinder.

Our core thought, Lovin’ London, came from talking to people that have been using Tinder recently. The idea is to show user generated content of Lovestruck members on LCDs, letting people know that they are signed up to Lovestruck and looking for a date in London that weekend. We knew from our research that  people were paying most attention to Tinder from Sun – Wed so we recommended the campaign ran then to have the best chance of getting people to go online to find out more.

We were thrilled to come away with the trophy on the night.”