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Evening Event : Understand Bitcoins and the Future of Money / Arwa Mahdawi, Contagious Communications

by on June 8, 2014 in Events, Events & Awards, Lead Article, London & South East

26.06.2014: Evening Event, 6:30pm-8:00pm .ics
how to: Understand Bitcoins and the Future of Money
with Arwa Mahdawi

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BUSI­NESS
Once dismissed as ‘the Harlem Shake of currencies,’ Bitcoin has gone from being a temporary trend to a watershed moment in the future of money. We now live in a world with Bitcoin millionaires. A world in which the Jamaican Bobsled team qualified for the winter Olympics thanks in part to funds raised in Dogecoin, a cryptocurrency that is part Bitcoin, part Internet dog meme.

Technology is changing the way we think about money and mainstream investors are struggling to keep up, as they shift from considering virtual currencies as ‘fool’s gold’ to seeing them as the new gold. Indeed, VC investments in bitcoin-related firms rose to $64.9 million across 14 deals in the first quarter of this year, nearly 90% of the money raised last year, according to CB Insights.

In this session, Arwa Mahdawi, North American strategy director for innovation and marketing consultancy Contagious, will offer a global perspective on the disruptive developments taking place in the world of money. From the fluctuating fortunes of Bitcoin to the growth of brand-created currencies, you’ll learn why you can’t afford to ignore the way in which technology is transforming our relationship with money.

Arwa Mahdawi
In her role as North American Strategy Director for Contagious Communications @contagious, Arwa works across a broad range of consultancy projects. These include innovation briefings, thought-leadership initiatives, and prototyping workshops for a number of Fortune 500 companies. The future of money is one of Arwa’s key specialisms, and she has helped a number of clients understand how technology is disrupting the financial landscape.

She has also written several articles on the subject for publications like Fast Company, the Guardian, and Contagious Magazine, as well as being interviewed about Bitcoin by Sky News and Russia Today.

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