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Phone Call – Stop-motion car chase / tootle.co.uk

by on June 24, 2016 in Lead Article, Lead story, News you can use, Nuggets

Phone Call – Stop-motion car chase / tootle.co.uk

Tootle.co.uk unveils its first ever TV advert ahead of its launch on July 4. The toy car themed advertising campaign uses stop motion animation to showcase tootle’s car selling platform and will be aired on TV channels nationwide.

The tootle platform, which launched this year to disrupt the £45 billion UK used car market, matches private sellers to dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, tootle.co.uk aims to drive better prices and a smoother experience for both sellers and dealers in the used car market.The launch of tootle.co.uk’s first TV campaign is designed to enhance the rapid growth of the car selling service over the first half of 2016. The brand already has hundreds of sellers using the platform each week.

The tootle.co.uk teamed up with video content and production agency Toast TV and animation specialist Picturesmith to create the stop motion concept which features dealers in toy cars racing around a living room in a bid to make offers on a seller’s vehicle. Voiced by Tony Gardner, the ad conveys how tootle helps sellers ‘package their car up’ for an easy sale.

Cara Whitehouse, CMO of tootle.co.uk, said: “We wanted to take a fresh approach to the car selling market, avoiding tired clichés and creating a point of difference. The fun and simplicity of the ad reflects the hassle-free experience customers have when they use our platform, and will hopefully create strong recall for our service.”

Felicity Warren, MD of Toast TV, added: “We have greatly enjoyed carving a distinctive niche for tootle. Our creative positioning for them will provide cut-through in a sector that’s not known for its creativity.  With a radio campaign launched on at the beginning of June and their TV starting in July, 2016 is certainly going to be the year that tootle takes off.”

The adverts will appear across multiple channels in the UK including C4, Sky, Sky Sports, Dave, More4 and Film4. A supporting radio campaign has also been running across the UK since the start of June.

Sellers can put their car up for sale at www.tootle.co.uk and dealers can sign up to browse car profiles or receive alerts when specific types of cars can be purchased.

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