Register now and save up to £400 with the Early Bird Rates! Also use MARKETINGBLOG14 for an extra 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014
Deep insights into the world of our speakers!
We’ve interviewed some of our speakers and discovered both interesting and surprising insights into their work around conversion optimisation! Today, it’s time to get to know keynote speaker Tim Ash!
Please make a prediction for conversion optimisation: what trends will drive conversion optimisation in the upcoming 1-2 years?
Mobile conversion will continue to be a hot topic as more of our usage migrates to smartphones. Tools for mobile testing (like Optimizely), or mobile usability (like UserTesting) will be critically important.
What work challenge keeps you up at night?
I like my sleep – so it would take a lot to keep me up at night.
What other career would you like to try?
Acting – I think it would be a lot of fun and you would meet lots of creative people. I am an extrovert who does a lot of public speaking, so it would be an easy transition…
Machine Learning, Big Data, Agility, Holistic Optimisation are all hot topics in 2014. What do you think is pure hype and what could be a substantial change for conversion optimisation?
I think that all of these topics are important – our most advanced clients are seeing 500-1000% improvements when applying some of these techniques. But they play out differently based on your company scale. Small companies do not have big data, so they often can’t take advantage of it. Large companies have it, but it is often locked up within departmental silos and can’t be easily analysed. The mid-size companies seem to be flexible enough and able to get enough data to do something with it. Also, it is important to take care of your basic optimization issues first before deploying anything costly and advanced. Walk before you run.
What social media network or website do you frequent most when you’re not working?
Facebook. I have invested a lot of time fine-tuning my inbound feed and organizing my 4500+ closest “friends”. I share my personal and work life there so it is a very eclectic mix. I also use it to stay in touch via private messages – it is nice to have the whole discussion thread in one place instead of digging through emails.
Read the complete interview here. Meet Tim in person at the Conversion Conference in October. Information about his keynote as well as his workshop are online already. Don’t wait too long – his workshop sold out quickly last year.
Register now and save up to £400 with the Early Bird Rates!
Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014